PREMIER AND GROVER PRO PERCUSSION ANNOUNCE NEW USA PARTNERSHIP

 Grover Pro Percussion to Exclusively Distribute Premier Marching & Orchestral Products in the USA

Leicestershire, England…….Premier Music International Ltd, one of the world’s foremost full-line manufacturers of Percussion instruments, has announced the formation of a partnership with Grover Pro Percussion for the exclusive distribution of its Marching & Orchestral products in the USA.  Combining Premier’s powerful brand and high quality instruments with Grover Pro Percussion’s professional sales organization and renowned expertise in the USA orchestral and school music market, the two companies are looking forward to a significant expansion in the USA market.

  The new partnership is effective immediately with Grover Pro Percussion taking exclusive responsibility for the sale and distribution of all Premier Marching and Orchestral products in the USA.  Benefiting greatly from Grover Pro Percussion’s experienced sales organization and distribution and service center in Woburn, Mass, Premier’s sales coverage and market penetration will be greatly increased in the USA market.  Grover Pro Percussion will distribute the complete selection of Premier Marching and Orchestral instruments including its full range of marching drums, Field and Orchestral series mallet instruments, orchestral Chimes and bells, and Premier’s world-renowned line of timpani together with a full range of accessories.

 Premier Music International Ltd will continue to manage the Premier Brand in the USA and will maintain control of all marketing activities.  Colin Schofield, Premier's VP of Marketing plus additional Premier USA staff, will execute all marketing programs such as advertising, artist relations, print collateral, product development and training and will work very closely along side Grover Pro Percussion to support their sales operation including key customer management.

 “Grover Pro Percussion’s deep understanding of the orchestral and school music market in the USA is second to none”, said Nigel Sims, Premier Music International’s Managing Director.  “Their ranges of Grover Pro orchestral products and SilverFox sticks and mallets are acknowledged leaders in their categories, not to mention that Neil Grover himself is an internationally recognized world-class percussionist”, he continued. 

  “We have long believed that Premier’s marching and orchestral products required dedicated specialist sales and distribution support in the USA in order to achieve our goals for continued growth. In Grover Pro Percussion we are confident we have found the perfect partner to achieve those goals and the combination of our areas of expertise creates a powerful new force in the school music category,” said Sims.  “In addition to an overall increased level of exposure for Premier, dealers will soon experience substantially improved delivery, service and support.”

  “I am thrilled to be entering into this new relationship with Premier.  The synergy between Grover Pro and Premier is strong and will result in an unprecedented level of sales, support and growth for Premier products in the USA”, said Neil Grover, President of Grover Pro Percussion.  “As a professional percussionist, I have been a fan of Premier products for many years” he continued. “I’m confident that my fellow percussionists will be thrilled to learn that Premier’s excellent range of high quality concert and marching products will be readily available in the USA”. 

The new Grover Pro Percussion and Premier distribution arrangement will formally launch on April 1^st 2008. Starting April 1^st, dealers should contact Grover Pro Percussion at ph: 781-935-6200 or e-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  for full pricing and availability info.